My Story

Hello my name is Nora and I am a fashion designer, stylist, fashion blogger, teacher, wife, mother, and E-Commerce retailer! I have created this women’s fashion style blog and E-Commerce store because of my love of fashion which still lives in me as strongly as it did in my 20’s.  I want to share my personal style and inspirations for putting outfits together for a woman of any age to look chic and fabulous.  I often get asked about my look and where I bought this or that, so this is a great way for me to share what I call “My Eye For Fashion” with you.

I originally started my blog as "Jacket Society" because I personally love jackets and blazers and I wanted to show you how adding that one item to your wardrobe can make all the different in your style. But soon after starting "Jacket Society", I was asked by my customers to add tops, jewelry and scarves from my looks to our shop. So I decided to rename the shop from "Jacket Society" to "Just Style LA". So now I not only offer the blazers jackets I started off with, but I also offer hand-picked accessories, scarves, shawls, capes, tops and blouses that compliment and add to the overall look and style of my jackets and blazers. I love the process of style and design and how you can get inspired by the most unexpected things in life which help you in the whole process of putting a collection or outfit together to convey a story or mood. What you wear on daily basis says a lot about yourself, so it is important to know who you are and how you want to represent yourself.  I hope that I can help inspire you here to find your own self-expression through fashion.

Thank You for your support - It means a lot to me.

Best Wishes,

Nora Minassian

About My Business

When I started Just Style LA, previously called Jacket Society, it was just a style and fashion blog, I loved the interaction and feedback I received from my readers about my advice about styling and how women can create new looks simply and easily was very fulfilling. So when I added the online apparel store to the fashion and style blog, I wanted to have the same relationships with my customers. Having always worked in the wholesale end of the fashion industry for over 20 years, I really wanted to sell directly to my customers and build relationships, listen to them and help fulfill their needs

Education & Experience

I earned my Bachelor Of Arts degree in fashion design and merchandising at The Otis College of Arts & Design in Los Angeles. I loved my time there and won the Silver Thimble Award at graduation. I have over 25 years of experience in the fashion and apparel industry. I worked as a fashion designer and worked my way up to design director before starting Just Style LA (previously called Jacket Society). Throughout those years I traveled to the fashion capitals of the world to keep up with the latest fabric, trim, style, colors and manufacturing trends. As a graduate & alumni, I have also had the privilege of teaching fashion design and merchandising at the Los Angeles Otis College of Art and Design.


So you might ask why I started the blog named Jacket Society?  Well mainly because I am especially passionate about classic and unique women’s jackets and blazers.  From putting an outfit together to designing a collection, everything somehow starts and ends with a jacket for me.  I feel as if jackets complete a look and make you look polished, refined and confident.
As the blog and the shop has evolved, I changed the name to Just Style LA because we offer much more than jackets and blazers now. However my love for them has not changed.